Jeff Coetzee Appointed as Tennis South Africa’s First Ever Director of Tennis

Already the best doubles tennis coach in the world, Jeff Coetzee reached another historic milestone when Tennis South Africa announced on Wednesday that they had appointed him as its “first ever Director of Tennis”.

Born and raised in the Northern Cape, Jeff shot to prominence when he took the 55th ranked Columbian doubles team of Juan Cabal and Robert Farah and turned them into a grand slam winning powerhouse.

This year, the duo became the top seeded doubles team in the world, after winning both the US Open and Wimbledon.

They became the first Colombians to win a grand slam title and only the second South American pair to be ranked first.

Of his appointment, Jeff says that he is “delighted to have accepted this role”.

“It is a great platform for me to give back to tennis in South Africa and to be part of the growth of the sport in our country,” says Jeff.

He goes on further to state that South Africa has “huge natural athletic talent” but “need to benchmark ourselves against the best in the world and then deliver on those benchmarks”.

Tennis South Africa’s CEO, Richard Glover, says that they “wanted to secure a Director of Tennis who has a proven track record of success at the highest level”.

“it is not every day you can sign up a current Wimbledon and US Open winning coach,” says Richard.

“Jeff is a great professional, a clever strategist and a fantastic communicator. We believe he will play an influential role in moving local tennis forward, both on and off the court.”

Jeff will still however be coaching his Columbian champs with Richard assuring tennis lovers that the combination of these two roles will allow Jeff “to network at the highest level of the game and help to build international collaborations”.

As the Director of Tennis, Jeff will be focusing on “five key areas”, namely:

  1. Strategic High Performance Planning,
  2. Relationship Building with local and overseas based high performance coaches,
  3. Communication and Engagement with elite SA junior and senior players playing in the US College system and in various international tours, as well the parents, coaches and relevant specialist TSA Task Forces,
  4. Planning and setting up a long-term structure for all national teams and squads and
  5. Mentoring promising young high-performance coaches in South Africa.

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